Former AOL CEO Jon Miller has a bleak outlook on the future of TV advertising.
With changing viewership patterns away from live to on demand or on the web among the valuable 18-35 age group, advertising spending may be shifting away from television faster than previously thought, said Miller at our IGNITION conference last week.
Ross Levinsohn, investor and former CEO at Yahoo, also weighed in, speculating whether media producers would one day have Google or Yahoo manage their advertising options across all platforms and develop relationships with advertisers rather than the fragmented system that exists today.
Watch an excerpt from their interview with Business Insider deputy editor Nicholas Carlson below.
?
Produced by Business Insider
Don't Miss:
Time Warner CEO Debunks The Myth Of The Cord-Nevers
Here's What A Huge TV Mogul Thinks About Netflix
Source: http://www.businessinsider.com/jon-miller-ross-levinsohn-on-tv-advertising-2012-12
odd fellows eli whitney blake griffin dunk on kendrick perkins kendrick perkins steve jones emily maynard kola boof
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.